Summer Days Ablaze - Midwest Hype

Imagine the most beautiful, warm day you can remember. Now, turn that day into a full blown week filled with crowds, swimming, music, parties, fireworks, and, of course, the BEACH! That's the backdrop of Midwest Hype's first music video titled, "Party's Just Begun."

With the go ahead from Midwest Hype's sponsor, the band crash landed at a beach house only yards away from the sandy beaches and inviting waters of Lake Michigan. Set in a prime location within view of the outreaching Michigan City pier and with Chicago just beyond the lake's horizon, the stage was set for the Fourth of July week of 2006. With a forecast of heat, droves of beach loving folks made their way to lay out and enjoy the sun soaked shores of Lake Michigan.

For those beach bums lucky enough to saunter past the Midwest Hype beach house, one could have strolled in and just hung out with the band. The vibes that the members of Midwest Hype exuded were just as laid back and easy going as their music. There's no doubt that each member has his own unique style and demeanor. With the band's breadth of diversity, they've all fused their talents to bring out their own blend of funk, jazz, hip-hop, rock, and reggae. Sometimes while sitting back and relaxing, the band would strum a few chords and then bust out into song. You could just see and hear their passion as they shared a common love for music.

With the vigor of independence brought upon by the Fourth of July and the immaculate beach weather, the music of Midwest Hype completed the aura of a perfect summer. If one was able to enjoy the live shows performed by Midwest Hype during the week, one could just listen to their music again and return to the lively atmosphere that the week encompassed.

As for the "Party's Just Begun" music video, the video was aimed in an attempt to capture the "fun" mood of the weeklong summer festivities. The video was originally scripted to contrast between the helpless boredom of being trapped at a summer job and the freedom of the beach that allowed one to dress down and relax. However, due to time constraints and scheduling, the script was "thrown out" and the video shoot took on the dual role of creating a music video while documenting the band's week long experience.

Along with playing music, skim boarding, sunbathing, swimming, volleyball, boating, barbecues, jet skiing, fireworks, and being with friends were the top priorities of the band and everyone else. Those leisure activities were glazed upon by the "Party's Just Begun" music video, but in the style and music of Midwest Hype. Hopefully, Midwest Hype's music video is able to bring back anyone's fond summer memories of the beach and the fun of a Fourth of July weekend.

p.s. If you get a chance to see this band perform, definitely meet these guys. They're some of the most approachable people.

Watch Midwest Hype - "Party's Just Begun" Music Video